EOC Week 9: Creative Content

The creative content I'll be doing for this final project will be a billboard with the background 80 days around the world with also including the snack the project will be about. Also the billboard will have clothing from 1873 and may include different character from the movie. I'm doing a billboard for my creative side that because mine major is Fashion Retail Management so course my creative side would include clothing and also marketing the product. The billboard will be marketing off the snack yet also including different items the represent the movie 80 days around the world. The billboard may have the hot air balloon floating in the corner the below the hot air balloon have ladies dress up in dressing from the time period 1873. The ladies will be having or holding the snacks that may include different characters from the movie. Not only the billboard marketing the snack but also the movie so people looking at the billboard will know where the idea came from. When looking at the billboard people may not know about the movie 80 days around the world. After seeing the billboard people will go home and Google about the movie and also what to know where they can purchase the snack.

Implementation Evaluation Control

After doing research for the past few weeks and searching up different product to make this snacks able to be sells in bars. Knowing the snacks couldn't have any dairy product or any thing that needed to be reheated. Find product that could be sells and doesn't need to be reheat was hard but figure out. The snacks be made this way first to start out with the crust will be breaded with butter not to flaky but yet adding a pinch of salt. Then with the inside will have can vegetables that won't go old. Can't forget the cheese that will be made by can cheese. Yeah people may think the can cheese won't taste great but it goes.

After trying the recipe many times and letting people taste the finish product. People says it will taste great with top selling beer in London or any top selling beer around the world.

Couldn't bring my finish product into bars around Las Vegas because not the age of 21. Had friends that are 21 years and older to try my snacks with top selling beers in Las Vegas. They have told me its a great snacks because it reminds them of their childhood and old memories. If the snacks was gonna be sells in bars and mostly in London it will be a great top seller.

Its not any type pot pie you have eat in your life. This pot pie has a little salty taste and makes you want to drink and drink. The salty taste wouldn't make you not to eat it but it makes you wonder why is this pot pie different from others. If asking any person pot pie they have eaten in their lives. They would all give you different type of pot pie they have eaten in their lives. Not every pot pie taste the same to everyone. But my pot pie will make you keep wanna more and more till you over the meal. This snacks won't fill you up but make you full till your next meal.

Marketing Mix:Price

price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service

“If consumers thought the best deal was simply a question of money saved, we’d all be shopping in one big discount store,”

“Hard to find, impossible to pronounce, and prohibitively expensive.”

“the key component for Banquet dinners—the key attribute—is you’ve got to be at $1,” says ConAgra’s CEO, Gary Rodkin. “Everything else pales in comparison to that.”

“Value is the magic word,” says a P&G marketer. “

The price of my product will be no higher than $2.99. I have chosen that price the reasoning is because it will be sells in a bar and also its a snacks. The price of a snacks shouldn't be any higher than $4.99 that cause it will be sells overprice. When go into a bar food is not pricing and the meal is small not to big. When eating in a bar and drinking customers just wants something small just to full them till their next meal. Bar food is almost like finger food for guys instead. Guys at bar don't have time to be clean and care about the mess their creating. All guys care about in a bar sports game, who winner, where their next drink and also where the food. The price of my product will be low but yet small for any guy that could enjoy while watching the next sports game. Also the bar would like my snacks for their bar that cause its salty and that makes guys or anyone drink more. Not only my product is making money but also bars are making money on their different kind of alcohol.

Marketing Mix:Promotion

Personal selling is one of the oldest professions in the world. The people who do the selling go by many names: salespeople, sales representatives, district managers, account executives, sales consultants, sales engineers, agents, and account development reps to name just a few.

“The ability to reinforce great marketing and great brand is extraordinarily important.”

“Sales helps you understand what drives the business and that customers are a critical part of the business,” Mulcahy says. “This will be important in any business function, but you learn it [best] in sales management where it is critical, the jewel in the crown.”

With promotional pricing, companies will temporarily price their products below list price and sometimes even below cost to create buying excitement and urgency.

How I would promotion my snack is putting billboard around bars or yet around supermarket. Going on social media telling family and friends about my new snacks that will be coming out soon. The way to try these snacks are at bars and if your not 21 I'll be putting small size of the snacks into supermarket. Mainly my snacks will be sold in bars around town and goes well with a nice cold glass of beer and yet another kind of alcohol. When driving around town you will be able see the snacks on billboard and where I got the idea to do the snack. Not only my billboard be prompting the snacks but yet it will be promotion the movie that the idea came from. The billboard will have the movie in the background, the clothing from the centuries and also characters from the movie with including my snacks. 

 

Marketing Mix:Distribution

with the proliferation of customer segments and channel possibilities, more and more companies have adopted multichannel distribution systems—often called hybrid marketing channels. Such multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments.

Multichannel distribution: John Deere sells its familiar green and yellow lawn and garden equipment to consumers and commercial users through several channels, including Lowe’s home improvement stores and online. It sells its agricultural equipment through the premium John Deere dealer network.

Exclusive distribution: Rolex sells its watches exclusively through only a handful of authorized dealers in any given market. Such limited distribution enhances the brand’s image and generates stronger retailer support.

selective distribution—the use of more than one, but fewer than all, of the intermediaries who are willing to carry a company’s products. Most television, furniture, and home appliance brands are distributed in this manner.

Marketing logistics—also called physical distribution—involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit. In short, it involves getting the right product to the right customer in the right place at the right time.

“it’s not easy bein’ green.”

. Distribution centers are designed to move goods rather than just store them.

High-tech distribution centers: Staples employs a team of super-retrievers—in day-glo orange—to keep its warehouse humming.

The way I would distribution my product around the world to be able to get the product into bars. The product would travel in trucks or planes to be able to get in around the world. Different countries will be able to get the products and sells in their bars. In the United States the product will be deliver in trucks traveling from states to states. But in different countries around the world will be transport from plane into a trucks. 

 

Marketing Mix:Product

 

product development—offering modified or new products to current markets.

“Buyers implementing team-based purchasing decisions have necessitated the equal and opposite creation of team-based selling—a completely new way of doing business for many independent, self-motivated salespeople,”

The product is the snack from the movie 80 Days Around the World. Product is a snack that can be sales in a bar yet its salty that goes great with cold glass of beer. The snack can not have milk product or any thing that contain cold product foe example ham, beef, or chicken. The product needs to go well at a bar and be able to eat the snack at anytime of the day. The snack can not have an item that can not sit well in bar that doesn't need to be cold or yet reheating.

Mine product that relates to the movie 80 Days Around the World and that is two small bit size pot pie. The pot pie will go well in a bar that could go great with a nice cold beer. The reason why it would great with a nice cold beer the crust of pot pie gonna be salty not like any other pot pie you have taste. Inside the pot pie will have dry bacon and can cheese also have vegetable that doesn't need to be cold or need to get reheat. 

 

Target Market Strategy

strategic planning—the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities.

“It creates a vital, enthusiastic corporation where people see genuine opportunity.” At the same time, a firm must be careful not to make growth itself an objective. The company’s objective must be to manage “profitable growth.”⁷

“True market orientation does not mean becoming marketing-driven; it means that the entire company obsesses over creating value for the customer and views itself as a bundle of processes that profitably define, create, communicate, and deliver value to its target customers…. Everyone must do marketing regardless of function or department.”

“Transnationals take ‘stateless’ to the next level.”⁵

The target market my products for are adults that are able to drink in a bar. The ages will be 21 years old and up. Also the target market will be adults who like snacks that is salty that likes a cold nice of beer. The snacks will be for any type of guys or girls that like pot pie as a child. This snacks will be in any bar that location in London. The snacks will easy to eat and also watch the game at the bar with few friends. Not mans will think this snacks is to girly to eat because it will remind them of their childhood.