Marketing Mix:Distribution

with the proliferation of customer segments and channel possibilities, more and more companies have adopted multichannel distribution systems—often called hybrid marketing channels. Such multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments.

Multichannel distribution: John Deere sells its familiar green and yellow lawn and garden equipment to consumers and commercial users through several channels, including Lowe’s home improvement stores and online. It sells its agricultural equipment through the premium John Deere dealer network.

Exclusive distribution: Rolex sells its watches exclusively through only a handful of authorized dealers in any given market. Such limited distribution enhances the brand’s image and generates stronger retailer support.

selective distribution—the use of more than one, but fewer than all, of the intermediaries who are willing to carry a company’s products. Most television, furniture, and home appliance brands are distributed in this manner.

Marketing logistics—also called physical distribution—involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit. In short, it involves getting the right product to the right customer in the right place at the right time.

“it’s not easy bein’ green.”

. Distribution centers are designed to move goods rather than just store them.

High-tech distribution centers: Staples employs a team of super-retrievers—in day-glo orange—to keep its warehouse humming.

The way I would distribution my product around the world to be able to get the product into bars. The product would travel in trucks or planes to be able to get in around the world. Different countries will be able to get the products and sells in their bars. In the United States the product will be deliver in trucks traveling from states to states. But in different countries around the world will be transport from plane into a trucks.