Situation Or SWOT Analysis

Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T) (see Figure 2.7). Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance.

“make people happy around the world by selling the highest quality, most creative ice cream experience with passion, excellence, and innovation.”

“To organize the world’s information and make it universally accessible and useful.”

business portfolio—the collection of businesses and products that make up the company. The best business portfolio is the one that best fits the company’s strengths and weaknesses to opportunities in the environment. Business portfolio planning involves two steps. First, the company must analyze its current business portfolio and decide which businesses should receive more, less, or no investment. Second, it must shape the future portfolio by developing strategies for growth and downsizing.

The situation or SWOT analysis for my company that will sells snacks size pot pie in bars. The goals is be selling this snacks in bars around the world but mostly in London bars. This snacks will go well top selling beers or any type of alcohol. The research I'll have done with my snacks is that people like pot pie because it reminds them of their childhood smelling the pie although the house.

At first people I'll have talk to they thought the snacks wouldn't go well in bars because the snacks is to feminine to be in bar. But after talking to a few guys that I have known they thought the snacks would be different and also let the guys have a small reminder of a home cook meal from mom. Also not only guys goes to bars but ladies goes to bars as well. No person can turn down a pot pie that goes well with any type of alcohol. It well be a top seller in any bars in London and across the world.

Objectives

“contributing to a higher level of gracious living for those who are touched by our products and services.”

“We started this [customer-centricity] journey by learning how to see the differences in the desires of our customers, and then learning how to meet them,” says CEO Anderson. Customer-centricity means “listening [in order] to understand how customers are going to deploy the stuff they buy from us and use it to enrich their lives, … rather than worrying about selling the product.” Best Buy wants to focus on customers’ individual wants and needs—to become “that trusted advisor capable of helping customers use technology the way they dreamed,” says Anderson. “That unlocks enormous horizons of growth opportunities for us.”¹

“celebrate the millions of women who have already grabbed life by the handlebars.”

“The wealthy still have the wealth, [but] it’s the image you project in a bad economy of driving a nice car when your friends or colleagues may be losing their businesses.”⁶

The objectives of my pot pie is being able to sells in bar. The countries it will be sells in the United States and the U.K. countries. The main point of the objectives is getting my snacks into bar that goes great with a nice cold of beer in any countries. The pot pie is tasty but yet salty. Any kind of beer in mind that you want to have in the middle, ending your night or even just hanging with the friends. The snacks would make your remember eating your grandma or your mother pot pie as a little kid. Any adult always remember their mother or grandma traditional meal. Many guys wouldn't think a pot pie would belong in a bar yet as a snack that goes well with cold glass of beer. Any guys may think a pot pie belongs at home but now it will be in bars for your taste.

Business Mission Statement

“Becoming part of the conversation between consumers is infinitely more powerful than handing down information via traditional advertising,”

“Brands that engage in two-way conversation with their customers create stronger, more trusting relationships. People today want a voice and a role in their brand experiences. They want co-creation.”

“A recession creates winners and losers just like a boom,” notes one economist. “When the recession ends, when the road levels off and the world seems full of promise once more, your position in the competitive pack will depend on how skillfully you manage right now.”

^{My business mission statement will be about how Phileas Fogg snack will benefit customer in bars that will agree with a nice cold beer. This snack may not be delightful at the first bite yet it will become tasty and the salty taste will gone. After so many bite of the snack it will make you crave a nice cold beer and other options of alcohol beverages.}

EOC Week 8: Adventure

Phileas Fogg was causal walking through Hyde Park on his way to met his mother for lunch. Almost half way through the park Phileas kept smelling this wonderful scent and couldn't get rid of the smell. His thought was to follow the scent and find out what the smell could be yet Phileas knew he was running a little bit late for lunch with his mother. Phileas took the chance of being late for lunch to follow the scent. Walking was taking longer then he has thought so he grab a bike from a stranger without thinking about the consequences. The stranger chasing after Philease saying “stop that man” “stop that man he stole my bike”. Even when hearing the stranger yelling at him Phileas kept riding till he knew where that wonderful scent was coming from. Phileas knew he was getting closer to the scent. Till he saw a beautiful women selling some breaded type of food that was fill with different vegetables. The beautiful women was selling pot pie on the street on the London Eye. Phileas went up to the women then ask her what was pot pie and why does it smell so delicious. She starting to explain what a pot pie was. After the women was done explaining the pot pie Phileas ask if he could try the delicious pot pie she respond “yes could have a sample unless you buy a few pieces after”. So, Phileas took a bite of the pot pie and couldn't get enough of the pie. After a few minutes past Phileas realize he was extremely late for lunch with his mother. Jumping onto the bike and peeling the fastest he can to the lunch. By time he got to lunch his mother wasn't happy with her son. His mother started yelling and hitting Phileas onto of his head saying she been waiting for him for the past hour and half. Then Phileas started to explaining what made him so late for the lunch. Then Phileas mother told her son that he need to take her to try this delicious pie.

Develope Pitch

The country I'll pick was England to match the food that I'll have chosen to use for my final project.

The food I'll be pitching is bread stuffed with cheese and meat similar to a pot pie. The crust of the bread would taste salty and sweet that would go great with a glass of beer. Size of this meal will be like a snack not to much to make you miss dinner but yet a good size to fill a person up until dinner time. Just a fast meal yet fulfilling meal to hold up till you get home for a nice dinner.

This small pot pie will be fill with meat like ham, bacon or turkey and there cheese also. This perfect small snack would go good with any tall glass of beer in any bar that location in England.

When you first bite into this snack it would make you wanna more of the tasty pot pie but yet it will make you want a cold glass of beer to go with it. When the tasty pot pie enter your mouth first thought will be yum its taste like my grandma or mom pot pie when I was a kid. Then minutes later the salty part of the pot pie hits your taste buds making you want something to drink and get rid of the salty taste buds.

But every time you come to a bar just to just for a time to relax before going home you would want the pot pie even tho it makes you want couple beers.

This snacks would make you want to pot pie from your grandma and mother to make you feel like your childhood sitting in your grandma or your favorite house with your mother behind you preparing the meal with a cold drink. 

 

EOC Week 4: Marketing at work 5.2 GE: Building B-to-B Customer Partnerships

Describe the consumer market and the major factors that influence consumer buyer behavior.

The American consumer market consists of more than 300 million people who consume more than $14 trillion worth of goods and services each year, making it one of the most attractive consumer markets in the world. The world consumer market consists of more than 6.8 billion people who annually consume an estimated $70 trillion worth of goods and services 

Consumers around the world vary tremendously in age, income, education level, and tastes. They also buy an incredible variety of goods and services. How these diverse consumers relate with each other and with other elements of the world around them impacts their choices among various products, services, and companies. Here we examine the fascinating array of factors that affect consumer behavior.
  Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer’s effort. Most large companies research consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, how and how much they buy, when they buy, and why they buy. Marketers can study actual consumer purchases to find out what they buy, where, and how much. But learning about the whys of consumer buying behavior is not so easy—the answers are often locked deep within the consumer’s mind.

Identify and discuss the stages in the buyer decision process
Marketing stimuli consist of the Four Ps: product, price, place, and promotion. Other stimuli include major forces and events in the buyer’s environment: economic, technological, political, and cultural. All these inputs enter the buyer’s black box, where they are turned into a set of observable buyer responses: the buyer’s brand and company relationship behavior and what he or she buys, when, where, and how often.
The marketer wants to understand how the stimuli are changed into responses inside the consumer’s black box, which has two parts. First, the buyer’s characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer’s decision process itself affects the buyer’s behavior. We look first at buyer characteristics as they affect buyer behavior and then discuss the buyer decision process.

 Describe the adoption and diffusion process for new products
Marketers are always trying to spot cultural shifts in order to discover new products that might be wanted. For example, the cultural shift toward greater concern about health and fitness has created a huge industry for health-and-fitness services, exercise equipment and clothing, organic foods, and a variety of diets. The shift toward informality has resulted in more demand for casual clothing and simpler home furnishings

Define the business market and identify the major factors that influence business buyer behavior
Marketers often try to identify opinion leaders for their products and direct marketing efforts toward them. They use buzz marketing by enlisting or even creating opinion leaders to serve as “brand ambassadors” who spread the word about their products. Many companies are now creating brand ambassador programs in an attempt to turn influential but everyday customers into brand evangelist.
 Marketers are working to harness the power of these new social networks to promote their products and build closer customer relationships. Instead of throwing more one-way commercial messages at ad-weary consumers, they hope to use social networks to interact with consumers and become a part of their conversations and lives.
 “Consumers experience many life-stage changes during their lifetimes,” says Acxiom. “As their life stages change, so do their behavior and purchasing preferences. Marketers who are armed with the data to understand the timing and makeup of life-stage changes among their customers will have a distinct advantage over their competitors.”

List and define the steps in the business buying decision process
Many companies employ teams of psychologists, anthropologists, and other social scientists to carry out motivation research. One ad agency routinely conducts one-on-one, therapy-like interviews to delve into the inner workings of consumers. Another company asks consumers to describe their favorite brands as animals or cars (say, Cadillacs versus Chevrolets) in order to assess the prestige associated with various brands. Still others rely on hypnosis, dream therapy, or soft lights and mood music to plumb the murky depths of consumer psyches.
Such projective techniques seem pretty goofy, and some marketers dismiss such motivation research as mumbo jumbo. But many marketers use such touchy-feely approaches, now sometimes called interpretive consumer research, to dig deeper into consumer psyches and develop better marketing strategies.
“Just between us, most [advertisers] have difficulty getting a 2 percent increase in sales with the help of $50 million in media and extremely liminal images of sex, money, power, and other [motivators] of human emotion. The very idea of [us] as puppeteers, cruelly pulling the strings of consumer marionettes, is almost too much to bear.”
 buying process starts with need recognition—the buyer recognizes a problem or need. The need can be triggered by internal stimuli when one of the person’s normal needs—hunger, thirst, sex—rises to a level high enough to become a drive. A need can also be triggered by external stimuli.
Most effective sources, however, tend to be personal. Commercial sources normally inform the buyer, but personal sources legitimize or evaluate products for the buyer.

EOC Week 4: Creating A New App For 99 Cent

The App I'll be creating for 99 cent is a App that anyone could use and its also be cheap. The App is where you can buy food that satisfy at the moment. You can order anything you want to eat then it will be deliver within in hour or so. Now days people don't want to drive somewhere far to get food when it could be available just in a App. If there was a App where people could order food miles away from where they live and it could be deliver business would make more money. Business around or even miles away from where you live would get more people coming into the business. Any time places could deliver your food. The type of food would range from egg-roll to even ice cream. These types of food would be on your dinner table within a hour.

After creating and thinking about a App I'll pick where business could deliver any type of food at anytime of the day.  After research is there was an App that anyone could download that relate to what I'll creating. I'll found out that there was websites that you could order food. After doing more research I'll found out there is an App that people could download to get food deliver. The App is called GrubHub Food Delivery & Take Out. This App Features:

- Menus, reviews, restaurant information and free ordering from, actually, we already said this: over 28,000 restaurants nationwide.

- Search by cuisine, menu item or specific restaurant and filter restaurants hours, reviews, coupons, etc.

- Pay with cash, credit or PayPal. And if you’re into those last two, you can save your info so you don’t have to enter that stuff more than once.

- Use your current location or enter an address to find nearby takeout spots.

- Save your addresses to order even faster from the places you frequent.

- Track your orders with our not-so-cleverly-named Track Your Grub feature.

- Past orders are saved so you can reorder in a few taps. Pizza, pizza.

- Coupons and discounts are always appreciated, so we have those.

The cost of GrubHub Food Delivery & Take Out is Free. The only money you be spending on is the food that you are ordering.
 
Did I  already mention the App more than 600 cities? You know, like New York, Chicago, San Francisco, Los Angeles, Boston, Philadelphia, Washington DC, Pittsburgh, Baltimore, Hartford, Atlanta, Denver, Miami, Phoenix, Seattle and… however many more it takes to get to 600+.