The
creative content I'll be doing for this final project will be a
billboard with the background 80 days around the world with also
including the snack the project will be about. Also the billboard
will have clothing from 1873 and may include different character from
the movie. I'm doing a billboard for my creative side that because
mine major is Fashion Retail Management so course my creative side
would include clothing and also marketing the product. The billboard
will be marketing off the snack yet also including different items
the represent the movie 80 days around the world. The billboard may
have the hot air balloon floating in the corner the below the hot air
balloon have ladies dress up in dressing from the time period 1873.
The ladies will be having or holding the snacks that may include
different characters from the movie. Not only the billboard marketing
the snack but also the movie so people looking at the billboard will
know where the idea came from. When looking at the billboard people
may not know about the movie 80 days around the world. After seeing
the billboard people will go home and Google about the movie and also
what to know where they can purchase the snack.
Showing posts with label EOC. Show all posts
Showing posts with label EOC. Show all posts
Tuesday, December 2, 2014
Tuesday, November 25, 2014
EOC Week 8: Adventure
Phileas
Fogg was causal walking through Hyde Park on his way to met his
mother for lunch. Almost half way through the park Phileas kept
smelling this wonderful scent and couldn't get rid of the smell. His
thought was to follow the scent and find out what the smell could be
yet Phileas knew he was running a little bit late for lunch with his
mother. Phileas took the chance of being late for lunch to follow the
scent. Walking was taking longer then he has thought so he grab a
bike from a stranger without thinking about the consequences. The
stranger chasing after Philease saying “stop that man” “stop
that man he stole my bike”. Even when hearing the stranger yelling
at him Phileas kept riding till he knew where that wonderful scent
was coming from. Phileas knew he was getting closer to the scent.
Till he saw a beautiful women selling some breaded type of food that
was fill with different vegetables. The beautiful women was selling
pot pie on the street on the London Eye. Phileas went up to the women
then ask her what was pot pie and why does it smell so delicious. She
starting to explain what a pot pie was. After the women was done
explaining the pot pie Phileas ask if he could try the delicious pot
pie she respond “yes could have a sample unless you buy a few
pieces after”. So, Phileas took a bite of the pot pie and couldn't
get enough of the pie. After a few minutes past Phileas realize he
was extremely late for lunch with his mother. Jumping onto the bike
and peeling the fastest he can to the lunch. By time he got to lunch
his mother wasn't happy with her son. His mother started yelling and
hitting Phileas onto of his head saying she been waiting for him for
the past hour and half. Then Phileas started to explaining what made
him so late for the lunch. Then Phileas mother told her son that he
need to take her to try this delicious pie.
Sunday, November 2, 2014
EOC Week 4: Marketing at work 5.2 GE: Building B-to-B Customer Partnerships
Describe the consumer market and the major factors that influence consumer buyer behavior.
The American consumer market consists of more than 300 million people who consume more than $14 trillion worth of goods and services each year, making it one of the most attractive consumer markets in the world. The world consumer market consists of more than 6.8 billion people who annually consume an estimated $70 trillion worth of goods and services
Consumers around the world vary tremendously in age, income, education level, and tastes. They also buy an incredible variety of goods and services. How these diverse consumers relate with each other and with other elements of the world around them impacts their choices among various products, services, and companies. Here we examine the fascinating array of factors that affect consumer behavior.
Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer’s effort. Most large companies research consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, how and how much they buy, when they buy, and why they buy. Marketers can study actual consumer purchases to find out what they buy, where, and how much. But learning about the whys of consumer buying behavior is not so easy—the answers are often locked deep within the consumer’s mind.
Identify and discuss the stages in the buyer decision process
Marketing stimuli consist of the Four Ps: product, price, place, and promotion. Other stimuli include major forces and events in the buyer’s environment: economic, technological, political, and cultural. All these inputs enter the buyer’s black box, where they are turned into a set of observable buyer responses: the buyer’s brand and company relationship behavior and what he or she buys, when, where, and how often.
The marketer wants to understand how the stimuli are changed into responses inside the consumer’s black box, which has two parts. First, the buyer’s characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer’s decision process itself affects the buyer’s behavior. We look first at buyer characteristics as they affect buyer behavior and then discuss the buyer decision process.
Describe the adoption and diffusion process for new products
Marketers are always trying to spot cultural shifts in order to discover new products that might be wanted. For example, the cultural shift toward greater concern about health and fitness has created a huge industry for health-and-fitness services, exercise equipment and clothing, organic foods, and a variety of diets. The shift toward informality has resulted in more demand for casual clothing and simpler home furnishings
Define the business market and identify the major factors that influence business buyer behavior
Marketers often try to identify opinion leaders for their products and direct marketing efforts toward them. They use buzz marketing by enlisting or even creating opinion leaders to serve as “brand ambassadors” who spread the word about their products. Many companies are now creating brand ambassador programs in an attempt to turn influential but everyday customers into brand evangelist.
Marketers are working to harness the power of these new social networks to promote their products and build closer customer relationships. Instead of throwing more one-way commercial messages at ad-weary consumers, they hope to use social networks to interact with consumers and become a part of their conversations and lives.
“Consumers experience many life-stage changes during their lifetimes,” says Acxiom. “As their life stages change, so do their behavior and purchasing preferences. Marketers who are armed with the data to understand the timing and makeup of life-stage changes among their customers will have a distinct advantage over their competitors.”
List and define the steps in the business buying decision process
Many companies employ teams of psychologists, anthropologists, and other social scientists to carry out motivation research. One ad agency routinely conducts one-on-one, therapy-like interviews to delve into the inner workings of consumers. Another company asks consumers to describe their favorite brands as animals or cars (say, Cadillacs versus Chevrolets) in order to assess the prestige associated with various brands. Still others rely on hypnosis, dream therapy, or soft lights and mood music to plumb the murky depths of consumer psyches.
Such projective techniques seem pretty goofy, and some marketers dismiss such motivation research as mumbo jumbo. But many marketers use such touchy-feely approaches, now sometimes called interpretive consumer research, to dig deeper into consumer psyches and develop better marketing strategies.
“Just between us, most [advertisers] have difficulty getting a 2 percent increase in sales with the help of $50 million in media and extremely liminal images of sex, money, power, and other [motivators] of human emotion. The very idea of [us] as puppeteers, cruelly pulling the strings of consumer marionettes, is almost too much to bear.”
buying process starts with need recognition—the buyer recognizes a problem or need. The need can be triggered by internal stimuli when one of the person’s normal needs—hunger, thirst, sex—rises to a level high enough to become a drive. A need can also be triggered by external stimuli.
Most effective sources, however, tend to be personal. Commercial sources normally inform the buyer, but personal sources legitimize or evaluate products for the buyer.
The American consumer market consists of more than 300 million people who consume more than $14 trillion worth of goods and services each year, making it one of the most attractive consumer markets in the world. The world consumer market consists of more than 6.8 billion people who annually consume an estimated $70 trillion worth of goods and services
Consumers around the world vary tremendously in age, income, education level, and tastes. They also buy an incredible variety of goods and services. How these diverse consumers relate with each other and with other elements of the world around them impacts their choices among various products, services, and companies. Here we examine the fascinating array of factors that affect consumer behavior.
Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer’s effort. Most large companies research consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, how and how much they buy, when they buy, and why they buy. Marketers can study actual consumer purchases to find out what they buy, where, and how much. But learning about the whys of consumer buying behavior is not so easy—the answers are often locked deep within the consumer’s mind.
Identify and discuss the stages in the buyer decision process
Marketing stimuli consist of the Four Ps: product, price, place, and promotion. Other stimuli include major forces and events in the buyer’s environment: economic, technological, political, and cultural. All these inputs enter the buyer’s black box, where they are turned into a set of observable buyer responses: the buyer’s brand and company relationship behavior and what he or she buys, when, where, and how often.
The marketer wants to understand how the stimuli are changed into responses inside the consumer’s black box, which has two parts. First, the buyer’s characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer’s decision process itself affects the buyer’s behavior. We look first at buyer characteristics as they affect buyer behavior and then discuss the buyer decision process.
Describe the adoption and diffusion process for new products
Marketers are always trying to spot cultural shifts in order to discover new products that might be wanted. For example, the cultural shift toward greater concern about health and fitness has created a huge industry for health-and-fitness services, exercise equipment and clothing, organic foods, and a variety of diets. The shift toward informality has resulted in more demand for casual clothing and simpler home furnishings
Define the business market and identify the major factors that influence business buyer behavior
Marketers often try to identify opinion leaders for their products and direct marketing efforts toward them. They use buzz marketing by enlisting or even creating opinion leaders to serve as “brand ambassadors” who spread the word about their products. Many companies are now creating brand ambassador programs in an attempt to turn influential but everyday customers into brand evangelist.
Marketers are working to harness the power of these new social networks to promote their products and build closer customer relationships. Instead of throwing more one-way commercial messages at ad-weary consumers, they hope to use social networks to interact with consumers and become a part of their conversations and lives.
“Consumers experience many life-stage changes during their lifetimes,” says Acxiom. “As their life stages change, so do their behavior and purchasing preferences. Marketers who are armed with the data to understand the timing and makeup of life-stage changes among their customers will have a distinct advantage over their competitors.”
List and define the steps in the business buying decision process
Many companies employ teams of psychologists, anthropologists, and other social scientists to carry out motivation research. One ad agency routinely conducts one-on-one, therapy-like interviews to delve into the inner workings of consumers. Another company asks consumers to describe their favorite brands as animals or cars (say, Cadillacs versus Chevrolets) in order to assess the prestige associated with various brands. Still others rely on hypnosis, dream therapy, or soft lights and mood music to plumb the murky depths of consumer psyches.
Such projective techniques seem pretty goofy, and some marketers dismiss such motivation research as mumbo jumbo. But many marketers use such touchy-feely approaches, now sometimes called interpretive consumer research, to dig deeper into consumer psyches and develop better marketing strategies.
“Just between us, most [advertisers] have difficulty getting a 2 percent increase in sales with the help of $50 million in media and extremely liminal images of sex, money, power, and other [motivators] of human emotion. The very idea of [us] as puppeteers, cruelly pulling the strings of consumer marionettes, is almost too much to bear.”
buying process starts with need recognition—the buyer recognizes a problem or need. The need can be triggered by internal stimuli when one of the person’s normal needs—hunger, thirst, sex—rises to a level high enough to become a drive. A need can also be triggered by external stimuli.
Most effective sources, however, tend to be personal. Commercial sources normally inform the buyer, but personal sources legitimize or evaluate products for the buyer.
EOC Week 4: Creating A New App For 99 Cent
The App I'll be creating for 99 cent is a App that anyone could use and its also be cheap. The App is where you can buy food that satisfy at the moment. You can order anything you want to eat then it will be deliver within in hour or so. Now days people don't want to drive somewhere far to get food when it could be available just in a App. If there was a App where people could order food miles away from where they live and it could be deliver business would make more money. Business around or even miles away from where you live would get more people coming into the business. Any time places could deliver your food. The type of food would range from egg-roll to even ice cream. These types of food would be on your dinner table within a hour.
After creating and thinking about a App I'll pick where business could deliver any type of food at anytime of the day. After research is there was an App that anyone could download that relate to what I'll creating. I'll found out that there was websites that you could order food. After doing more research I'll found out there is an App that people could download to get food deliver. The App is called GrubHub Food Delivery & Take Out. This App Features:
- Menus, reviews, restaurant information and free ordering from, actually, we already said this: over 28,000 restaurants nationwide.
- Search by cuisine, menu item or specific restaurant and filter restaurants hours, reviews, coupons, etc.
- Pay with cash, credit or PayPal. And if you’re into those last two, you can save your info so you don’t have to enter that stuff more than once.
- Use your current location or enter an address to find nearby takeout spots.
- Save your addresses to order even faster from the places you frequent.
- Track your orders with our not-so-cleverly-named Track Your Grub feature.
- Past orders are saved so you can reorder in a few taps. Pizza, pizza.
- Coupons and discounts are always appreciated, so we have those.
The cost of GrubHub Food Delivery & Take Out is Free. The only money you be spending on is the food that you are ordering.
Did I already mention the App more than 600 cities? You know, like New York, Chicago, San Francisco, Los Angeles, Boston, Philadelphia, Washington DC, Pittsburgh, Baltimore, Hartford, Atlanta, Denver, Miami, Phoenix, Seattle and… however many more it takes to get to 600+.
Sunday, October 26, 2014
EOC Week 2: Boston Consulting Group - Video Games
Cash Cow
Apple Company
Iphone
Computer
Also Apple coming out with high-tech watches
Xbox 360
systems
games
Dogs
Computer Games no one plays computer games. Yes, there people who plays computer games that nerds or people who have kids that are learning. Mostly people who are homebodies plays computer games.
Question Marks
Wii
I have put the game systems and also other systems in the categories that because how the systems are play now days from the range from tweenies to adult. Adults now days don't have the time to play on games systems some reason are their jobs and also the children take over the game systems. More days kids will be playing on their phone instead of playing their games sytems.
The ones who plays games and also online games are the one who doesn't have a job or who doesn't get out very much. That why computer games are still available but also gamer systems are still growing because there are kids who still plays games systems.
Apple Company
Iphone
Computer
Also Apple coming out with high-tech watches
Xbox 360
systems
games
Dogs
Computer Games no one plays computer games. Yes, there people who plays computer games that nerds or people who have kids that are learning. Mostly people who are homebodies plays computer games.
Question Marks
Wii
I have put the game systems and also other systems in the categories that because how the systems are play now days from the range from tweenies to adult. Adults now days don't have the time to play on games systems some reason are their jobs and also the children take over the game systems. More days kids will be playing on their phone instead of playing their games sytems.
The ones who plays games and also online games are the one who doesn't have a job or who doesn't get out very much. That why computer games are still available but also gamer systems are still growing because there are kids who still plays games systems.
Friday, October 24, 2014
EOC Week 3:Making Money for Good
Macy's is the company that I have chosen to write about in my blog this week. I pick this company to write about is because Macy's doesn't only give back to one profit but many. The area Macy's focus on are arts and culture, environment, HIV/AIDS, and women issues.For example the gifts Macy's, Bloomingdale's, and Macy's Inc also including the Macy's Foundations more than $26 million was contributed to nearly 6,000 nonprofit organizations in 2013.The majority of the gifts went towards to their core focus areas for philanthropy; arts and culture, education, the environment, HIV/AIDS awareness and research, and women's issues - individual nonprofit organizations.
Macy's giving programs helped sponsor free admission to museums and exhibits, special musical performances, art exhibits, and art and theater workshops for children. In the area of education, we funded scholarship programs, summer reading programs, mentoring and tutoring, and early childhood education initiatives. Grants in our HIV/AIDS focus area included sponsorship of awareness walks and runs as well as funding for meals and nutrition programs, housing programs, and research and counseling initiatives.
Environmental programs covering both conservation and preservation, including sponsorship of Earth Day activities, plant programs for children at botanical gardens, and animal preservation and awareness programs at zoos and aquariums. In the women’s issues focus area, our grants supported early detection and screening programs for heart disease, breast cancer and ovarian cancer; provided a wide range of assistance to emergency shelters; sponsored programs to raise awareness about domestic and dating violence; and funded self-esteem and leadership programs for young girls and teens.
Macy's major gift in 2013 was a grant of more than $2 million to Make-A-Wish as part of our sixth annual Believe campaign during the holidays. Macy’s donated $1 for every letter to Santa dropped into in-store letterboxes, up to a maximum of $1 million, and added a contribution of more than $1 million for National Believe Day and from other in-store events.
Macy's giving programs helped sponsor free admission to museums and exhibits, special musical performances, art exhibits, and art and theater workshops for children. In the area of education, we funded scholarship programs, summer reading programs, mentoring and tutoring, and early childhood education initiatives. Grants in our HIV/AIDS focus area included sponsorship of awareness walks and runs as well as funding for meals and nutrition programs, housing programs, and research and counseling initiatives.
Environmental programs covering both conservation and preservation, including sponsorship of Earth Day activities, plant programs for children at botanical gardens, and animal preservation and awareness programs at zoos and aquariums. In the women’s issues focus area, our grants supported early detection and screening programs for heart disease, breast cancer and ovarian cancer; provided a wide range of assistance to emergency shelters; sponsored programs to raise awareness about domestic and dating violence; and funded self-esteem and leadership programs for young girls and teens.
Macy's major gift in 2013 was a grant of more than $2 million to Make-A-Wish as part of our sixth annual Believe campaign during the holidays. Macy’s donated $1 for every letter to Santa dropped into in-store letterboxes, up to a maximum of $1 million, and added a contribution of more than $1 million for National Believe Day and from other in-store events.
Thursday, October 23, 2014
EOC Week 3: My Demographic
Millennials. Both the baby boomers and Gen Xers will one day be passing the reins to the Millennials
(also called Generation Y or the echo boomers). Born between 1977 and
2000, these children of the baby boomers number 83 million, dwarfing the
Gen Xers and larger even than the baby boomer segment. This group
includes several age cohorts: tweens (aged 9–12), teens (13–18), and young adults (19–32). With total purchasing power of more than $733 billion, the Millennials make up a huge and attractive market.
One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks. A recent study found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging. “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do.”
A Millennial now days does fit in with what the book says. Because kids to teenager always on their phone if not on the phone but on the computer. Now days is all about technology before there was nothing about technology.
With being a Millennial I fit in with always being on my phone and if not on my phone I'll be using the computer, It's like I'm addiction to technology now days or ever since I could be able to pick up a phone when I was in my tween. Got introduction to technology at a very young age from my parent because they gave me a cell phone in middle school so they could keep in touch with me. Since technology just keeps getting better and also more high tech. Being a teenager you want to fit in with having the latest phone and keeping up with technology. Didn't want to be the kid that didn't have the the update to phone.
From young little kids to adult be update to the latest technology for example computers to cellphones. Even little kids have Ipad just for kids and that teach them letter,numbers and games to learn. With the years fast by the technology will just keep growing and getting more high tech.
When I was a little kids didn't have no high tech Ipad I could learn from like little kids have now days. Back when I was little technology was simple and not to high tech for example cellphones was a flip phone or a house phone was a phone connected to a cord. How I learn to count numbers or even learning my letters I'll watch the T.V. no cellphone, no Ipad, or not even computers. My teaching system was pasta, blocks, math scale or old school ways hand and toes. But when growing up and getting older technology did the same as I was.
One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks. A recent study found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging. “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do.”
A Millennial now days does fit in with what the book says. Because kids to teenager always on their phone if not on the phone but on the computer. Now days is all about technology before there was nothing about technology.
With being a Millennial I fit in with always being on my phone and if not on my phone I'll be using the computer, It's like I'm addiction to technology now days or ever since I could be able to pick up a phone when I was in my tween. Got introduction to technology at a very young age from my parent because they gave me a cell phone in middle school so they could keep in touch with me. Since technology just keeps getting better and also more high tech. Being a teenager you want to fit in with having the latest phone and keeping up with technology. Didn't want to be the kid that didn't have the the update to phone.
From young little kids to adult be update to the latest technology for example computers to cellphones. Even little kids have Ipad just for kids and that teach them letter,numbers and games to learn. With the years fast by the technology will just keep growing and getting more high tech.
When I was a little kids didn't have no high tech Ipad I could learn from like little kids have now days. Back when I was little technology was simple and not to high tech for example cellphones was a flip phone or a house phone was a phone connected to a cord. How I learn to count numbers or even learning my letters I'll watch the T.V. no cellphone, no Ipad, or not even computers. My teaching system was pasta, blocks, math scale or old school ways hand and toes. But when growing up and getting older technology did the same as I was.
Sunday, October 12, 2014
EOC Week 1: Great Customer Service
"Brands
that engage in two-way conversation with their customers create
stronger, more trusting relationships. People today want a voice and a
role in their brand experiences. They want co-creation"
This quote is a great example of customer service because the customer are the people that makes the company who they are. Some customers are brand loyal to companies and then they are customers that shop with the company from time to time. If they customers doesn't receive a great experience in a store they won't come back and also the word would travel that the store doesn't give a great experience. The reason why people are brand loyal to companies is because of the experience they receive during the visit in the store every single time and how the store sells their products. If the customers aren't happy with something in the companies they should be able to voice their options.
. There was this one time where I'll receive great customer service that was at Nail Affair. The Nail Affair is location on 6040 Badura Ave, Suite 130, Las Vegas, 89118. This place is a great example for great customer service. Why is that, when you first walk into the place they welcome you and asking you what you need done. After you tell them what you need done they sit you right away and gets you started. Also the people who works there ask you often if you need a drink or anything. There customer service is overall something that I never have experience nor receive before.This place goes over and beyond what they need to do to make you feel you receive good customer service. Their customer service makes you want to come back again and not go somewhere else. Also when you come back after like the second time they give you a discount card for 10% after spending $25 or more. Only customers that come back a few times receive this card. The Nail Affair makes you feels special and the only customers in the building.
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